SAF Needs a Brand Strategy: Here’s what we can learn from the energy majors
Strong branding can be a catalyst for scaling SAF. As energy majors bring their brand equity into the SAF space, they offer not just infrastructure and know-how, but credibility - helping to mainstream the fuel, build trust, and signal long-term commitment to decarbonising aviation.
Implementing successful public policies to shape the sustainable future of the aviation industry
The transition to a sustainable bioeconomy demands a shift from fossil-fuel dependency to regenerative, circular systems. This RSB white paper outlines how aviation can lead through SAF, if guided by robust sustainability standards, public policy, and certification frameworks.
What Does the Senate’s 45Z Proposal Mean for SAF?
The U.S. Senate’s new 45Z proposal reshapes SAF incentives, favoring domestic feedstocks and extending support through 2031. As policy shifts, the SAF North America Congress, taking place in Houston this October is the key forum to navigate what’s next.
SAF Expert Insights with Andre de Fontaine, GMA / SABA Secretariat Team
Book-and-claim systems are unlocking corporate demand for SAF, and in this interview GMA’s André de Fontaine explains how. From SABA’s role in aggregating buyers to new tools like SAFc Connect, market-based strategies are accelerating adoption, improving integrity, and scaling impact of SAF. Read the full interview to learn more.
Trade Dynamics and the SAF Value Chain
Trade dynamics, including policy, will grow in importance as the SAF industry scales. U.S. SAF production depends on domestic inputs and imported feedstocks and intermediate products. In the meantime, global markets for SAF are growing, driven by various policy priorities, and may require imports to meet their stated targets. Read on to learn more...
SAF Expert Insights with Blake Simmons, U.S. Department of Energy’s Joint BioEnergy Institute (JBEI)
Scaling SAF unlocks far more than emissions reductions: it drives innovation, energy security, and economic opportunity. In this interview, Blake Simmons from JBEI explores promising feedstocks, breakthrough technologies, and the critical role national labs play in overcoming barriers to commercial deployment.
SAF Networking: Driving industry collaboration
As the dust settles on the Sustainable Aviation Futures Congress, this article explores how the event drove industry collaboration, and why cross-value-chain connections are so vital for the development of the industry.
Growth Energy, RFA Statement on Supreme Court SRE Decision
The Supreme Court ruled the D.C. Circuit is the proper venue for SRE challenges, a decision hailed by Growth Energy and RFA as a win for biofuels and rural communities, ensuring consistency and certainty under the Renewable Fuel Standard - read on for more...
Quantifying the Cost of Compliance: A Sensitivity Analysis of SAF Mandates and Penalties in the EU Aviation Market
This report, authored by Dana Shoukroun, Founder, Invest Through Flying, demonstrates that the cost of SAF—while often perceived as prohibitively high—is consistently offset by the carbon liabilities it avoids. The addendum incorporates the 2024 fuel price benchmarks released by EASA. Read on and download for more information...
Women in SAF: A Morning of Insight, Energy and Real Talk
This years Sustainable Aviation Futures Congress in Amsterdam played host to our first Women in SAF breakfast briefing, which saw early-rising women and allies come together to share their experiences in the industry. Evgenia Starkova, the VP Marketing & Sustainability at SkyTeam, shares her key takeaways as moderator for the session.
The World’s Leading SAF & Aviation Decarbonisation Event in Review
From policy breakthroughs to emerging technologies and bold new alliances, the Sustainable Aviation Futures Congress in Amsterdam brought together the global aviation decarbonisation community for three powerful days of discussion, insight, and momentum. Read on to hear from expert speakers about the industry, and the event.
SAF Expert Insights featuring Nina Marczell from OMV
Nina Marczell, the SVP – Industrial Sales & Marketing, Fuels & Feedstock at OMV, gives her insights on the industry's progress over the past few years, details of OMV's SAF strategy within Europe, and the strategic objectives behind their SAF investment.
SAF Expert Insights with Andrès Isaza from Smartenergy
In this interview from the Sustainable Aviation Futures Congress, Andrès Isaza shares details of how Smartenergy are targeting different key market sectors beyond green hydrogen, the critial factors impacting eSAF projects economic viability, and insights on Smartenergy's eSAF investment strategy.
SAF Expert Insights featuring Raman Ojha from Shell Aviation
Raman Ojha, the President of Shell Aviation, shares his perspective on the biggest challenges to widespread SAF adoption, the pivotal role of book and claim in overcoming some of those challenges, and key insights into learnings at the event.
SAF Expert Insights with Andy Shafer from Gevo
Andy Shafer, the Chief Customer, Marketing and Brand Officer at Gevo gives an update on Gevo's work over the past year, including their work with the U.S. DOE on their loan programme guarantee for their South Dakota project, as well as impacts of the new administration on SAF progress.
SAF Expert Insights with Amy Hebert from Arcadia eFuels
Recorded on-site at the Sustainable Aviation Futures Congress, Amy Hebert shared some of the reasons behind the momentum of eSAF in Europe, insights into progress on Arcadia eFuels' Denmark project, and her key takeaways from the congress.
The Power in Partnership: Behind the scenes of events with our sponsors
Sustainable Aviation Futures works with brands leading the charge on aviation decarbonisation across a global portfolio of events. In this article, Mark Tomlinson, Senior Sponsorship Sales Manager, shares how strategic partnerships go beyond branding to drive innovation, foster collaboration, and support the future of sustainable aviation with case studies from behind the scenes.
SAF Technology Insights from Smartenergy
As the aviation sector accelerates its journey towards decarbonization, the SAF landscape is evolving rapidly, marked by genuine leaps in production technology. Read on to learn how SAF producers are moving beyond proof-of-concept and into innovation focused on scalability, cost-competitiveness, and feedstock flexibility...
SAF Insights: Interview with Amy Hebert, CEO of Arcadia eFuels
In this interview, Amy Hebert, CEO of Arcadia eFuels, discusses the company's project progress over the past year, their leadership role in Project Sky Power to accelerate eSAF deployment, and the critical push to secure financing and final investment decisions for eSAF projects ahead of 2030 ReFuelEU Aviation sub-quotas.
RSB's Guide to the Potential of PtX: Unlocking energy transformation
Discover how Power-to-X (PtX) technologies can transform renewable energy into sustainable fuels and materials. Explore RSB's resources in the form of a video, factsheet, and handbook offering practical guidance on PtX applications, opportunities, and sustainability safeguards for a responsible net-zero transition.